My journey began from a traditional background in media, like most marketing professionals I sold ads. I became successful and started to make a name for myself within the organization. Digital soon consumed more, and more of the eyeballs and traditional media began to take a backseat. I became obsessed with understanding how it all clicked. The more I went down the rabbit hole, the more I realized how much misinformation was out there and pushed out to businesses by media companies and agencies.
As a digital media professional, my responsibility is to educate myself and continue to improve my knowledge. This industry changes rapidly, like a moving target.
My main reason I founded Starfish Ad Age was because of the amount of misinformation around digital marketing, not just in East Texas.
Coming from a traditional background and knowing what ad inventory is sold would shock businesses.
The truth is that we are all buying ad inventory from the same sources. Nobody has a “premium” product that is not available to anyone in an auction.
One of our main goals here is to help businesses understand and build a marketing team internally and directly buy ad inventory from sources. By doing this, companies would save hundreds of thousands of dollars yearly.