My job at Starfish is definitely one of a kind. It’s one thing to be the head of marketing for your
business, but it’s an exciting career path to lead the marketing for your company whose job is to
market for other companies. A lot of people confuse sales and marketing as the same beast.
Sales is driving business revenue while marketing handles business awareness. I love handling
both the sales and marketing at Starfish. Being in the industry of programmatic and digital
strategies takes a lot of education and brand awareness. This is the driving force behind sales
for our industry. Businesses need to understand the full ins and outs of how digital really is
meant to operate for us to appropriately solicit the right clientele. The driving force of being able
to educate people and also help them grow is the root of my passion at Starfish. Strategically
using a well-rounded marketing campaign for our own company while selling it to others. My job
here is to bring awareness to the values of our team through networking, referral marketing,
branding vision, and of course a collaborative effort from the staff in creative digital campaigns.
I feel confident that Starfish has been able to set the example that investing into your business
through these methods really helps you stand out and succeed. It takes more than just releasing
a well copied message to gain growth. As a marketer you need to be able to effectively build
trust, loyalty, and a reputable image. Also don’t forget your personal branding touch. Every
business needs a brand that people can identify them with. We’ve been able to brand ourselves
as informed, educated, edgy, unique, and innovative. We definitely are not your typical team or
average agency, but we are exactly what you need to help you truly understand growing your
business as well as educating you on how it all works.