Top 10 Vital Elements of A Website Design
If you are a business owner, you know the vitality of an online presence. Your website is one of the most important tools that you can have packed into your digital marketing arsenal. So what is it that separates a good website, from a bad website? Starfish breaks down 10 of the most vital elements of a clean website design.
1. Easy to Navigate
A great website design will make navigating your website intuitive. If users know where to look for specific information, they are more apt to use your website and interact with you. If they can’t find the information they need, they won’t stay long. With the plethora of websites that are available, there needs to be a way to drive users back into your site.
2. Great Content
Great content is essential on any site. The faster you can capture an audience’s attention with updates, the easier it is for them to connect with you and engage in conversation about your brand. Furthermore, your content should be interesting and engaging to keep people coming back for more.
3. Easy Signup Process
When a user is considering signing up to your website, they should feel that it’s not just another boring website. You want them to feel like the first step they take towards your business will be the most important. If you can show them that you have a quality web experience, they will sign up with confidence and trust in your company’s capacity for success.
4. Clean Code
Not only does a clean code make the site look good, but it’s crucial for user security as well as SEO power because Google looks at how websites are coded to determine their rating in their search engine algorithm. Having clean code also sets you apart from the competition and makes your site more appealing.
5. Professional Design
The design of your site is important, but it is not the only thing that makes a design professional; it is also the functionality of your website. The layout and functionality of a website can be very different from one to another, but they should complement each other. A great example can be found in the “sitemap” to a search engine. With Google, a sitemap has an effect on what is brought up through search results, making them important for authority ranking. Without a sitemap, it would seem as though there are no pages on the site at all.e a way to drive users back into your site.
6. Social Media Integration
Social media are the in thing right now, and even if you do not plan to add them to your site, it is important that they are included. This is a great way to establish credibility and brand awareness. Offering a social media button on your website will increase the likelihood of users being able to connect with you through various platforms. It is also important that you show your audience how easily they can interact with you, and how easy it is to share content with their friends and followers on various social networks.
7. Optimized Site Speed
By optimizing your site for speed, Google takes into account when a website takes too long to load by placing them in lower ranked spots within search results. This has a direct impact on your website traffic, because it can cause users to leave your site. Faster loading times will improve your user experience, and it will also provide you with higher rankings in the search results.
8. Social Proof
Social proof is another factor that Google utilizes when ranking websites within their search algorithm. Social proof refers to the popularity of a website with other sites such as Facebook or Pinterest. Factors that contribute to social proof include: website traffic, quality of links from other sites, and number of followers on social media platforms and forums discussing and promoting the site. A good example would be a page that has been shared through Twitter appearing on one’s Facebook feed.
9. Compelling Pricing Page
Pricing pages are essential on any website. They are used to determine the value you offer your customers and your competition. Pricing pages should have graphics that relate to the services or products that you offer, and they should not be generic or impersonal. Communicating the cost before a sale is made is also important because it gives users a sense of security and trust in what they are about to buy, rather than leaving them wondering if they will be getting a great deal when making an order.
10. Strong Call-To-Action Button
Boxes with buttons constitute an amount of content for users to click through other than the main website navigation menu, choice boxes, or banners. By taking visitors from the homepage to another page, they are taken to an important part of your website. For example, a call-to-action button takes users from their search engine query into a specific area of the site. A great example would be a yellow box with a CTA (Call To Action) and “Contact Us” written in big bold letters.