How Do I Create A Digital Strategy?
Creating a digital strategy sounds fairly simple, but there’s actually a lot more that goes into creating a digital strategy as well as executing it effectively. Here is a layout of the digital strategy framework.
What's Your Why?
Why does your business exist? And what’s the meaning behind what your business does, and why? Having a clear vision of what all that means, will help your brand adjust it’s strategy to increase the effectiveness of your digital presence with your ideal consumers.
Creating Your Brand's Story
Compelling storytelling vs a targeted sales pitch is much more effective with consumers and their engagement with your brand. One way to think about your brand story is to ask yourself this, what is your brand’s promise? Creating an equally memorable experience for all your consumers through engaging content that’s relative to their interest.
Developing Appealing Personas To Your Clientele
If you want to tell a story with your brand, you first need to start by creating an appealing persona to your ideal audience. This sounds like a lot of work – but it doesn’t have to be! Conducting one-on-one interviews with already existing clients, as well as surveys, will help you gain insight into who you are really marketing to.
What Are Your Business Goals?
How Are Your Clients Interacting With You? Map It Out
It’s important to know how your audience is responding to you and your brand. Your consumers are your bread and butter of course. Map out the behaviorisms of your audience, and craft your brand to fit their style. Who doesn’t love a company that screams our names?
Identify Where The Heaviest Traffic Flow Is - Engage
By the above you should be mapping out your engagement patterns with your audiences. Where do you see the highest level of engagement? What do your consumers seem to respond more to? Funny memes or informative articles? Cats vs dogs? Tacos over pizza, anyone?
Produce Creative And Engaging Content
The content and craft, the brick and mortar of any marketing company. Creating an engaging image, paired with well written content is a powerhouse way to increase customer engagement with your brand or business. Producing content and creative that is relative, and visually appealing is vital in a world that is ever changing.
Budget Your Resources
Any successful business owner knows by now the importance of creating a budget. And more times than not, most business owners forget about one thing – marketing. Why is this? How do you think large corporations such as McDonalds, Chipotle, Taco Bell, and so many others have become major successes? You see them everywhere, they brand themselves on every occasion. They know that in order to become a successful business, people first have to see you as one.
Why is having a digital strategy important to your business?
Having a cohesive digital strategy allows you to reach your target audience more effectively, using the platforms they prefer to spend their time on. It’s vital to engage with your audience on the platforms they use and know – thus increasing traffic to your website, funnels, socials, and more. The success of your business becomes limitless when you realize how to strategically maneuver the assets of your company.