Common Mistakes In Digital Advertising
Digital advertising has created a new generation of marketers, business owners, and advertisers who do not need to rely on traditional methods like fliers and pay-per-word articles to get the word out about their services. With the new world we live in, many small business owners worry about making the wrong mistakes in their marketing strategies. And while digital advertising is a tricky business, filled with intricate strategies such as; search engine optimization, content marketing, and paid advertisements, it’s easy to make mistakes.
In this blog, we will cover some of the most common digital advertising blunders, and what you can do to avoid them.
1. Lacking realistic digital advertising goals
The secret to successfully marketing your business online lies in creating realistic digital advertising goals. This means tasking yourself with the ability to measure your success after every step of marketing.
If you are not familiar with internet advertising, this can be a challenge. However, it is crucial for your business’s functioning and growth. It may seem like a large undertaking, but if you don’t set proper goals from the start of your campaign, you will have no focus, thus you do not know when you have achieved your goals, or if you have achieved them in the desired time frame. Unrealistic goals in marketing will set your business up for failure, by discouraging you before you even have a chance to implement or optimize your digital marketing strategies.
Keep track of your goals, and make notes about what is working and what isn’t.
2. Targeting the wrong audience
One of the most important aspects of digital marketing is targeting your audience. Options include location, age, gender, and interests. By customizing your ad according to these parameters, you will be able to effectively reach the right people with your product or service. If you don’t target the right audience you run the risk of spending money on ads that won’t reach the people who will be interested in what you have to offer.
Many companies first try targeting too broad of an audience, in hopes of reaching more people. However, this invites discouragement when people are not engaging with their ads. Other companies think they know their target audience, but end up targeting the wrong people entirely.
* Pro-tip: Start segmenting your audience pools based on data provided from previous buyers. These segmentations will represent your customers based on information like:
- Buying Habits
- & More!
3. Poor website design
Having a user-friendly website is an absolute must for small, medium, and large-sized businesses. Especially in the digital age that we currently are in. With our lives revolving around ease of use, and instantaneous reward, having a website that’s easy to navigate is crucial. Not only should your site be user friendly, but should also include;
- Seamless Design
- Valuable Content
- Brand Focused
- Fast Response Time
4. Don't forget about SEO!
SEO is the bloodline of your business. First, what is SEO? SEO stands for Search Engine Optimization, and in simplistic terms, it’s how customers will find your business on the web. When you search on Google, Bing, or Yahoo for a certain product or service, you should find your business on the first page of the search results. SEO is a big game in marketing and advertising because it’s what is responsible for getting your business in front of the people who are looking for your product.
Seemingly insignificant mistakes can harm your SEO score dramatically. For example, if your meta description appears too long or too short, this can be harmful to your site’s ability to rank well with search engines.
If you aren’t incorporating SEO into your digital advertising strategies, you will surely lose not only existing customers, but new, and prospective clients as well. Give your SEO time to develop, so be patient! Keyword research will allow you to target the queries that your audience conducts. By integrating these words through your pages, you will appear in searches based on those key terms.
5. The importance of re-marketing your business
If you have potential clients who have already shown interest in your business, and you haven’t reached out to them, you are neglecting your re-marketing opportunity, thus causing you to miss a large portion of business! Many companies tend to put focus on generating new customers, rather than focusing on leads who need a gentle nudge to conversion. This behavior causes a vicious cycle of acquiring new leads while neglecting leads awaiting conversion.
Develop a remarketing strategy, such as an email or text message campaign. By remarketing, you keep your brand, product, or services in front of the eyes of your audience, keeping them engaged and interacting with your message.
6. Blogging - Why you need to start.
Blogs are one of the best ways to build your brand identity and authority virtually. Many business owners don’t use blogs as a digital advertising technique, and with this are missing out on a huge audience pool. Blogging plays a critical role in helping to drive traffic to your website, and improve your site’s ranking and SEO.
How do you get the most out of your blog?
- Blog consistently, as consistency is key! This allows your potential clients to find your content, and expand and drive new business.
- Create quality content that gives the user valuable information. Quality content is better than having quantity of content.
- Engage with your audience. By interacting with your potential customers in the comment section of your blog you not only provide further valuable knowledge or resources, while also creating an audience relationship.
7. Not so social?
If your audience lives on any social media platform (which, who doesn’t have a Facebook these days), and you aren’t on it, then you are missing out! Not only are you missing conversion opportunities, but you are also missing the opportunity to build relationships with your potential customers.
Did you know that an average potential client spends around 28% of their online time, on social media alone?
The benefits of going social:
- Increase brand awareness
- Drive new leads and conversions
- Saving money on traditional marketing
- Improve your customer experience
It’s important to determine the right platform for your business, as not all are fit for you. Focus on the platforms that your target audience frequents, and start there! By using social media advertising as your digital advertising tool, you will appear in your relevant users’ feeds, targeting them with products or services that fit their needs.
8. Don’t overextend your strategies
When it comes to investing, more oftentimes than not business owners will invest in every avenue that they can, spending hundreds and thousands of dollars on strategies that have no gain. Advertising takes time, dedication, and knowledge in order to create successful campaigns.
To avoid this – Many business owners will outsource their digital marketing efforts to a digital marketing agency. Partnering together to create the brand’s vision, and properly display that message to prospective clientele.
Starfish Consulting is rated as one of the top digital marketing agencies in our market, with a Google rating of 5.0 out of 5.0 stars. We focus on driving results with current market tactics and industry strategies. In the last 5 years, we have generated over $10 million in revenue for our clients.