The History of Digital Advertising
In just a few years time, the landscape of marketing will change drastically. Social networks will be obsolete, digital assistants more popular than ever, and we’ll all have virtual agents as our liaisons with brands. The world is changing fast, and that affects how we view marketing as well.
We’ve gathered some insights from marketers who are doing cutting-edge work to see what the future has in store for us. We take a look at marketing trends that will make their mark in just a few years’ time.
Augmented Reality - Impacting Today’s Marketing
How Will Augmented Reality Impact Marketing?
The amount of information that we have at our fingertips can be overwhelming. Whether you’re on Instagram or LinkedIn, your phone is more than likely inches from your face. It feels like all the information we need is just there — but it isn’t really there …ever.
It’s not only that the sheer volume of information is overwhelming, it’s more that it replaces actual human interaction. The way we interact with brands today is being erased.
But that could change soon.
Augmented Reality (AR) is the next evolutionary step in digital marketing and will become more and more mainstream over the next few years. We can expect AR to become increasingly commonplace for offline marketing campaigns if we look at what Facebook did with their sponsored stories feature. Although the initial ads were all quite random, Facebook soon expanded their reach. And now sponsored stories are well-established in the newsfeed, and brands are taking advantage of it too.
While it’s not impossible to create your own AR content, Photoshop is a very expensive tool and isn’t exactly common knowledge. Also, many companies are already investing heavily in AI and artificial intelligence for making marketing more dynamic and adaptive.
But what will brands do with all this new data?
Well, they’ll use it to optimize their marketing. They’ll be able to use your location and search history, for example, to serve you ads tailored to your interests. A virtual agent that’s built into your social media platform will help you buy the things you want.
So how will this help marketers? While it might seem like a dream come true — having all that data at your fingertips — it’s not really as simple as that is. Imagine having an infinite number of Google searches, spreadsheets and email threads on one single platform …your dashboard would be completely flooded with information and feedback from potential customers.
And that’s something marketers will have to grapple with in the very near future.
Artificial Intelligence - A Human-less world?
When Will Artificial Intelligence Be More Useful Than a Human?
While it’s still years away from being a fully integrated marketing platform, AI will be rolled out and integrated into the marketing process on a daily basis. Think of AI as another tool in your marketing arsenal, but one that helps you make decisions even when there isn’t a human present.
For example, AI can track your online activity so you can judge the effectiveness of your social media campaigns. It can perform market research for you and help you find ways to improve your strategy. But the most exciting thing about AI is that it can make a decision on its own.
Benefits of AI and AR software:
- Less hassle
- Better performance
- Less data consumption
- Personalized marketing campaigns based on user behavior
- Real time marketing analytics and reporting, overall help in decision making.
Businesses will rely on AI to conduct market research, run tests across various channels and analyze the results to make better decisions about their marketing strategies. Marketers will stop spending so much time analyzing their data and start using AI to make smarter decisions.
- AR ads help marketers create an interactive experience for their customers by using brand added visual effects, textures and unique navigation options.
- AR will allow you to create a better experience for your customers by giving them more information through augmented reality. Through AR, you can layer virtual content like videos onto real objects in the environment. Your ads will be interactive and let users navigate your website like they would a real-life product or service.
AI can do all of that for us and more.
If you are interested in learning more about how to utilize AI and AR into your digital marketing strategies, reach out to us today!