From Payphone’s to Mobile: The Evolution of Connecting People On-the-go
Why would a digital marketing team care in the slightest bit about payphones? You’re right we don’t, but I couldn’t help but be inspired by the evolution of human communication after reading that there is an International Find a Payphone Day (. As a millennial, I am right on that cusp of remembering what the world was like before mobile devices consumed our everyday life, and even more so I remember actually using payphones quite a bit. Now when I travel to my hometown and visit old gas stations where these “dinosaurs” were once occupied I reminisce on all the prank calls that were made. Yes, that’s right prank calls. In the process of visiting nostalgia lane, it inspired the thought of how complacent we have all come with instant access to our own little pocket “payphones”.
Mobile phones should definitely be relabeled as an automatically recognized extension of the human body. Cell phones are so much more than just our quick access to making a phone call. Now we hardly even talk on our mobile phone vs using them to balance our entire lives. Did payphones actually inspire the idea of mobile devices? I’m sure there are many attributions to the idea of cell phones, but one thing is for certain and that is we are definitely still using payphones; metaphorically and quite literally.
Payphones can actually still be found in various parts of larger cities and simultaneously in areas where city funding budgets are low. Cell phones have now taken the grand prize as the most used payphone in the world. Cell phones are absolutely payphones. Instead of paying a few cents to use it, you are now bound to a monthly agreement with your cellular provider. So it is safe to say that maybe payphones never really disappeared, but like most things they just simply evolved. Not only have they evolved into the devices that help us operate our day-to-day activities, but they have morphed into a catalyst for one of the world’s largest cash-cows; online advertising.
Mobile devices are aggregators of PII’s (personal identifiable information) and are now the powerhouses responsible for a currency more valuable than oil. Data is a dangerous form of currency because it gambles and benefits from the information of individuals. Can this power source be utilized ethically? ABSOLUTELY! You just always need to check the credentials of the people you entrust with your data mining. Being IAB certified is one of the many creditable attributes we highlight at Starfish Ad Agency. Understanding and acknowledging how to navigate through data and internet advertising is always perceived and projected through the lens of IAB standards, practices, and guidelines. So while payphones are evolving, so is the advertising industry. The only difference is one is evolving quite faster than the other 😉