How to improve your local ranking on SEO
Most business owners know how important it is to improve your local ranking with search engines but often, their SEO efforts fall short, and they still are not populating on search engines. This blog will teach you about the metrics that Google uses to rank websites. It also covers the importance of effective implementation for achieving higher rankings, as well as reducing bounce rates and improving conversion rates.
When your potential client searches for your business or relative in the area of their location, they should find local results across Google, in places such as the map and search. So, how does Google determine local ranking? Local results are based primarily on relevance, distance, and prominence. This combination of factors helps Google find the best match for your search efforts. Google’s algorithm can determine if businesses around your location have what you are looking for, vs one’s that are closer, ranking it higher in your local search results.
Relevancy refers to how accurately your business profile matches what your consumers are looking for.
Distance will consider how far your potential customer’s location is from the location term used in a search. If your potential customer doesn’t specify a location in their search, Google calculates distance based on what they know about your customer’s location.
Prominence refers to how well known your business is. Prominence is also based on information that Google has about a business from across the entirety of the web. This includes items like links, articles, and directories.
Reviews play a vital role in your business’s local ranking. A positive rating will improve your local ranking as well.
Google My Business - Updating your business info for increased visibility
If you find that your business isn’t populating for relevant searches in your area, try to increase your local search results by updating business information in your Google My Business account.
Enter complete data
It’s highly recommended that you enter complete business information so that your potential customers know who you are, what you do, and how they can reach you. Information such as;
- Physical address
- Phone number
Verify your location(s)
Verifying your business will help you populate across all search results within Google, such as products, maps, and search.
Keep your hours accurate
Updating your business hours regularly, such as open and closing times, special hours for holidays, and local events. Keeping accurate hours listed on your Google My Business page will keep your potential clients aware of when you are available, and instills confidence in the user that you will be open and ready to serve them when they arrive at your establishment.
Manage and respond to both positive and negative reviews
It’s just as important to respond to bad reviews, as it is to respond to good ones. When you reply to reviews on behalf of your business, whether negative or positive, it shows that you not only value your customers but also hold accountability. If you respond to a positive review, it lets customers know you value their feedback, and are appreciative of their business. If you respond to a negative review, that too shows customers that you value their opinion and care for their dissatisfaction and would like to improve their experience next time.
Add images of your place of business, employees, and accomplishments
This is your time to shine! Showcase your business’s goods, services, and brand! Adding photos of your business location, staff, and products will create an inviting experience for potential clients who are interested in visiting your business. Give them an opportunity to see that you have just what they are looking for!
Add your social accounts
Finally, add your social accounts to your Google My Business for a fully integrated experience for your consumer. Channeling them from your Google to your Facebook, Twitter, or another social platform.
Improve On-Site SEO
Improve your onsite SEO efforts by adding relatable keywords, phrases, internal and external backlinks.
- Publish relevant content to your brand
- Update your content regularly
- Backlinks and Internal links
- Use alt tags
And there you have it! Once you have all your ducks in a row, you should start to see improvement in your local ranking. Have patience, give it some time to catch up! Here’s to page 1 of Google.