What Are the Top 10 Marketing Trends in 2021?
One of the biggest questions we are asked as marketers is ‘What are the top marketing trends today?” Well, Starfish Consulting is answering your most asked question! With our world steadily changing, we are continuously evolving into a more digital ecosystem. How will small businesses learn to navigate the waters of the digital landscape?
1. Personalization Takes Center Stage
The biggest trend for marketers is going to be personalization — they’ll need to expand their brands’ footprint beyond where they started in order to build customer loyalty and increase sales.
The competition will be stiffer than ever and more personalized marketing will be the only way to get ahead.
2. Gamification Comes of Age
Marketers are going to start using gamification as a tool to engage their customers and make them more loyal to their brands.
Gamification is ‘the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service’.
3. Data Continues to Dominate
More data than ever before is being generated and marketers will have the tools they need to gain insights into who their customers are and what they’re looking for in order to improve brand loyalty, customer engagement, conversion rates, lead generation etc.
4. Augmented Reality (AR) Takes Over
Augmented reality has the power to engage customers and give them a new way of interacting with brands. They can literally see what a product or service looks like right in front of them.
5. Artificial Intelligence (AI) is a Marketing Must Have
AI will become an integral part of the marketing process and will give marketers unparalleled access to data along with better tools and platforms to manage it. Customers will expect AI-powered technology in their lives and brands will be at the forefront of that trend.
6. Personalization is the Key in Social Media Marketing
Marketers who are able to make their social media platforms more personal will be rewarded with higher conversion rates.
7. Podcasts Become a Top Medium
More and more people are going to be using podcasts for entertainment and marketers will need to get in on the action too, especially since they can use them as a powerful marketing tool to spread their message.
8. Live Videos Become the “Norm”
It won’t be easy, but live videos will become one of the most important types of content marketers use for reaching their customers. The rise of Facebook Live videos has already shown how successful this marketing strategy can be.
9. More B2B Marketers Use Visuals
We already know that B2C marketing is driven by visuals, but now more and more B2B marketers are using visuals in their marketing campaigns as well. They’re learning that images are an effective way of conveying their brand’s message.
10. More Marketers Take Advantage of Geotargeting
Geotargeting is when marketers target customers based on their physical location — it’s a great way for businesses to cater to local customers and turn more of them into loyal fans. This trend will become even more popular in the coming years.