Why Brands Need to Immediately Start Adjusting their Keyword Strategies with more Voice Search in mind Rather than Search.
Voice activated devices are nothing new to the average American, but their data capturing power is indefinitely becoming more and more difficult to avoid. Voice Search is the product of your smart devices that take commands from you talking to the devices themselves. These are your Siris, Alexas, Google Home etc.
1 and every 4 American now owns a Voice activated smart device in their home and 1 and 6 Americans own at least one smart speaker (as of 2018) . It is projected over the next year that at least 30% of all browsing sessions will be conducted through voice search. What does this mean for you as a business or marketer who is trying to stay on top of engaging with your ideal customer? This means that the keyword strategies you’ve been using all this time will need to start making room for key phrases that are buzzwords and demands recognized by a voice activated internet search. In the past Keywords would typically focus on single words like “couch”, “furniture”, “lounge”, “sofa”, etc. Now with smart devices offering consumers more accessibility while multitasking through vocal commands, this sets the foundation for taking a more strategic dive into how you continue purchasing keywords. Examples would be “Gray couches in my area” or “Local sofa lounges nearby” and implementing “phrase-focused” enrich content onto their websites. Voice search offers more precise requests in what the consumer is needing as well as a more in depth tactic for marketers to compete for those top populated results. More than half of all smartphones users right now are utilizing voice search as their navigation method through the internet. While search engines still remain king of the keyword search tactic, it is imperative for brands to start implementing more voice search centered strategies into their marketing now. In 2021 this method is projected to grow even more and it has zero predictions of slowing down. The biggest part of being a successful marketer is always adapting to the rapid changes of the demands of the consumers and what is going to be convenient for them. This will only evolve faster and faster over time as technology continually becomes the powerhouse surrounding the functionality around how the majority of humans operate their day to day to lives.