Search Engine Marketing
Looking to be on page 1 of Google or other top search engines? This is how we do it. SEO stands for Search Engine Optimization, in short meaning; we use keywords to enhance your visibility to potential consumers that are interested in your market of business.
Why are keywords so important for search engines?
Well, let’s use this analogy; your website is explored by little search bugs that report back to the main engine when they find key phrases that are being searched for by your consumer. So, when your site is lacking in SEO, those little bugs won’t find any relevant information to report, and your site will fall to the bottom of the stack (welcome back to page 10 on Google).
Search Engine Bugs
Have you ever wondered how a business is featured on page 1 of Google? In short; it’s because of SEO, which stands for ‘Search Engine Optimization’. SEO uses keywords and phrases often used by customers interested in your product or service to place you based on relevant keywords on the popular search engines.
To the basics - How does a search engine work?
Search engines work by 3 primary functions:
‘Crawling’ is the discovery process in which search engines send out a team of what are essentially robots or also known as crawlers or spiders, to find new and updated content. The content that they are looking for can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links also known as a URL. By hopping along this path of links, the crawler is able to find new content and add it to their index – which we will explain below.
Those same crawlers then give the information they gathered to the index – a huge database of all the content they’ve discovered and deem good enough to serve up to search engines like Google. Search engines will then process and store the information they found in the index.
When someone performs a search, search engines will scour their index for the most relevant content and then puts in an order for that content in the hopes of solving the searcher’s query. This ordering of search results by relevance is known as ranking. And it’s how businesses are found on page 1 of Google search results.
SEO acts as a service to generate the visibility of your website. And to gain that visibility, you need to understand 3 components of engaging SEO.
- What type of content interests your users?
- How do search engines (such as google, yahoo, bing) work?
- How can you not only promote your website, but optimize its performance?
Why do people search?
Simply, people search for everything. But the one thing they are all looking for, is solutions. In 2009, Bill Gates sat at a private dinner where he famously stated, “the future of search is verbs.” He essentially meant that people don’t search for words, they search for the “why”.
Today’s searchers are looking for ways to solve problems, accomplish tasks, or how to do something of interest. Consumers could be making searches from plane tickets, shoes, latest lyrics to the hottest song, pictures of cute dogs, or videos of funny cats – all are actions. Or as Bill Gates would have called them, ‘verbs’.
The consumer journey
A fancy way to say the way your customers start the completion timeline with your business online. Search is no longer just about keywords, but has evolved into providing the right content to the right user at the right time in their journey to help them accomplish their task, with some influence of course.
Our world has continued to shift to digital. And long gone are the days of solely desktop interactions. In today’s age, we have access to a plethora of platforms such as, smart glasses, mobile devices, appliances, wireless assistants, bluetooth speakers, and watches are all user friendly for search. Understanding SEO means understanding how these various devices relate to one another, and how they affect your users experience.
4 points of focus
- Understanding personas of your audience
- Provide data driven insights
- Content strategy
- Technical problem solving
With SEO you want to do 3 things:
- Attract your audience
- Engage your audience
- Convert new customers
Why is SEO important?
SEO matters because your consumers matter.
Technology is always evolving and brands are looking for ways to improve visibility and customer relations in a pool of competitors. We have 12 reasons why SEO is important for your business, no matter what market you find yourself in.
- Organic Search
Provides a more stable and reliable search engine results for the viewers. Users are looking for answers, and providing relevant and quality information is crucial for building trust among your users, in turn converting and increasing your ROI.
- Building Trust and Credibility
The goal is when a user searches for an answer or product as a solution to their problem, you want you and your business to be at the top of their search results. Providing accurate and relevant content on a consistent basis will show your audience that you are trustworthy and have their best interest at the heart of your business.
- Improved User Experience
Customers know what they want, and when they want it. If an online user can’t find the answers or products to solve the issue they have, there is sure to be an issue with your website’s performance. But even more importantly you will be letting down your audience. The goal of SEO is to help your users find the information they are looking for in less clicks.
- Bring It Local
For small and medium sized businesses, localizing your target audience with the right search words will increase your likelihood of success. Local optimizations focus on just that, what’s local. Localizing a city, town, or state for target marketing purposes. It’s important to stand out in your area, how easily you can provide that service to your clients will matter when looking at competition.
- The Buying Cycle
Your brand needs to be visible to the audience you are trying to engage with. And using the right SEO words for your business or services will create the fundamentals for your potential clients to find you above the rest. Using strong SEO words relative to your product will help those searching for it find you, vs your competitors.
- Up To Date
Within just 1 year Google has been known to change algorithms numerous times. And most professionals in the market of advertising will know how to stay up to date, and ahead of the game. The goal of staying current with your SEO, is to stay relative to not only what is happening around you at the time, but what’s happening with your customers as well. SEO tactics must be refreshed over time and re-evaluated to ensure optimal customer engagement and satisfaction is being met.
- Digital Ecosystem
“The World Wide Web”, also known as the internet, or a digital ecosystem. Knowing the environment of the web is vital for a business to thrive. Your goal is to stay ahead of the competition, and at the top of Page 1 on Google.
- Cost Friendly
Of course SEO services cost money, nothing good in life comes free right? This is one of the best attributes of SEO services. While the start up is relatively affordable, the payoff during the SEO strategy is where you stand to gain. Don’t look at marketing costs as a hindrance to your business budget; SEO is a true business investment.
- In It For The Long Haul
Your business has begun! Now you are in it for the long haul. Everything is an investment. Including your time. As the market around you is always changing, staying to to date with trends and social habits is key for good marketing and SEO. You want to be seen as a worthy contender in the market of similar businesses.
- Increases ROI
Convert leads into customers with targeted SEO strategies. The goal of SEO is to let your searchers know that you have the service, product, or business that provides the answer or solution to their needs. If you have that, are easy to locate, and have a trustworthy online presence, you’ve got yourself a new client.
- Creates New Opportunities
New opportunities and growth are limitless when you are strategic with your words. How you communicate your brand to your future customers matters, right from your first interaction with them. That first interaction is SEO. When creating content, you want to engage your audience, and capture their attention with your offering.
- Rising to the top
To make this short and sweet, if you aren’t on Page 1 of Google – you need to be. Or else you aren’t in the game when it comes to organic search and customer relativism.
Why is SEO important?
Statistics matter, and we have listed several we think you may be interested in.
- Over 62 Billion people use Google Search every year.
- Google processes over 3.5 billion searches A DAY.
- Google has over 92% of users attention when it comes to preferred search engines.
- 63% of Google’s organic traffic is from users on mobile devices.
- Out of a survey 84% of individuals claimed to use Google’s platform 3 or more times a day on average.
- 46% of product searches happen on Google.
- 51% of all traffic websites come from organic search.
See how vital SEO is for the health of your business? Chat with us now to learn more about how SEO can increase your brand awareness across the digital ecosystem.