Social Media Advertising

Generating leads, and jumping in front of the eyes of consumers, social media marketing has enhanced the way we do business. Taking mom and pop shops outdated methods and turning clicks into clients. Social media marketing gives you the opportunity to increase your presence on multiple social platforms, such as; Facebook, Instagram, Linkedin, Twitter, Pinterest etc. 

Utilizing multiple social media platforms you can promote your content to new customers, increase your brand awareness, generate promising leads, and improve your customer service through engagement with your consumers.

Are you ready to turn your clicks into clients?

Social networking has become one of the fastest growing industries in the world – where everyone is going digital. There are countless digital media and social networking sites, all of which have unique characteristics, purposes, and audience reach. As part of an introduction, here are just a few:

  • Twitter
  • Facebook 
  • Instagram 
  • Tik Tok 
  • Pinterest
  • LinkedIN
  • Youtube 
  • Foursquare 
  • Snapchat 
  • Tumblr 
  • And more! 

Why is social media marketing important for your business?

Social media marketing is vital in today’s world of business and how we interact with our customers – worldwide. Millions of people are on social media platforms such as the ones above, and social media marketing makes sure that those potential customers see your business, brand, and mission. 

Just to name a few reasons why social media marketing is important for your business:

Increased brand awareness

Brand awareness is vital because it is the very first step in the marketing process and the crucial foundation for your target market. It goes hand in hand with the visibility of your brand. More customers will want your product if it’s in the eye of the consumers on a constant basis. Your brand gains familiarity with your audience and on that alone they feel comfortable doing business with you.

Cost effective

Gaining a measurable return is the lifebread of being cost effective when creating your marketing campaigns. Most businesses can save a lot of advertising costs by carefully targeting their ideal consumers to reach specific markets that have an interest in their services or products. Advertising digitally may cost far less than placing the same ad on a billboard designed for a general viewing vs targeting marketing.

Brand loyalty

Brand loyalty is generated by crafting your brand to your consumers needs and interests. This is key in terms of maintaining customer retention and positive engagement. Consumers have to like, and need your product or services. So what are some things brands can do to increase customer loyalty?

  • Present a Core offering
  • Such as a customer loyalty program, and special offerings just for established clients, and new incentives for new clients.

  • Insure customer satisfaction
  • Who doesn’t love free stuff? Rewards are a shortcut answer to improving customer satisfaction and loyalty. A personalized thank you card, invitation to events, digital offers, or follow up customer satisfaction calls.

  • Involvement 
  • Involvement and engagement is key for creating brand loyalty. A company that is involved with their customers proves to show their loyalty to not only their brand, but the ones who make it what they are.

  • The marketplace
  • Keep a close eye on your competitors. Imitation is the most sincere form of flattery – but don’t steal your neighbors idea. Gauge your marketplace and see what gains traction and engagement with your clients and the clients of your competition.

  • Demographics 
  • Demographics are a big part in honing in on customer loyalty and satisfaction. Demographics play a large role in the types of customer loyalty programs your business has to offer.

    Healthier customer relationships

    As stated above, you can see why customer relationships are the bread and butter of any business. Your customers make your company the success that it is today, tomorrow, and in the future with their continued support and loyalty.

    Higher traffic

    While quantity is great, quality is even better. Having quality traffic on your website adds value to your product or services, and knowing that not all traffic is good traffic. Your goal is to yes, increase your website traffic, but to generate positive conversions. Turning the page visitors into paying clients.

    Re-Market to your audience

    Have you ever gone to a business, browsed their inventory, and then seen their banners or ads following you across your social platforms and web browser? That is called remarketing (or retargeting) to your audience. 

    1. A potential customer visits your site 
    2. Potential customer then leaves your site
    3. Your ad is generated on another webpage that the customer is on 
    4. Customer sees your ad
    5. Ad creates interest and reminds the potential client of your product 
    6. Sends them back to your website 
    7. New customer generated

    The goal of re marketing is to drive traffic back to your website in hopes of increasing your ROI. And there’s no doubt about it; our world is turning digital. Now is the time to jump in and start creating your brand across all of the platforms that digital has to offer. Don’t miss out on your potential clients, as word of mouth is out, digital is in.