The 6 Steps to Increase Conversions on Your Website
Conversions are what all businesses want, right? They’re the goal of any marketing campaign. So how do you increase conversions on your website? The answer is SEO and social media. Social media sites like Facebook, Twitter, LinkedIn, or Pinterest can help draw in more traffic to your site with their built-in tools for sharing content. Your email list gives people an easy way to sign up for updates about new blog posts without having to visit the site every day (though they should still check it from time to time). It’s also a good idea to have links in the sidebar so readers can see what other content you have available!
The first step is to write blog posts that are interesting and relevant to your target audience.
If you’re writing about something that your audience cares about, they will be more likely to share it.
One way to get a good idea of what your audience cares about is by doing some social listening.
By monitoring the conversations people have on social media sites, you will be able to see what kinds of topics they’re interested in and write content that answers their questions or solves problems for them.
For example, if you sell a product that helps people save money, you could write blog posts about how to save money on groceries or ways to cut expenses.
The next step is to use social media sites to share your content with a wider audience.
By sharing your content on these sites, you can reach more people who might be interested in what you have to say.
You can also use social media to build relationships with potential customers and followers.
For example, on Twitter, you can follow people who are interested in your topic or connect with other businesses in your industry.
Social media platforms you could be taking advantage of:
The third step is to have an email list for people who want to be notified when you publish new blog posts.
This strategy makes it so people don’t have to remember to come back and check for updates – they will get an email from you letting them know your latest post is available.
For example, on the homepage of a website that sells fitness equipment, there might be a call-to-action to sign up for the company’s email list. This gives you a log of people that have already engaged with your brand and are more likely to convert with future products or services.
The fourth step is to add links in the sidebar of your website so readers can see what other content you have to offer.
This is a good way to keep people on your site longer and encourages them to explore all of the different pages you have.
For example, on a website about travel, there might be a list of the latest blog posts as well as links to articles about different destinations.
The fifth step is to create an attractive design for your site's homepage that will draw visitors in.
This is especially important if you’re competing against other websites in your industry.
Most people will only spend a few seconds deciding if they want to stay on your site or not, so it’s important that your homepage, as well as your overall website design, is visually appealing and catches their attention.
The sixth step is to make sure you're using keywords when writing articles.
This will help search engines find them more easily.
For example, if you’re writing about social media marketing, you would use the keyword “social media marketing” in your article.
By following these six steps, you can increase the number of conversions on your website.